Achievement Unlocked: Pride Ally Fundraiser

Client/Org: The Trevor Project via Chrisxchad
Role: Campaign Lead & Influencer Marketing Strategist
Skills: Cause Marketing, Influencer Campaigns, Stream Engagement

Led a Tiltify charity campaign under The Beard Zone brand, raising funds for The Trevor Project. Built the campaign theme and visuals, created donation incentives, and coordinated Twitch creators to increase stream reach and viewer participation during Pride Month.

Goal and then some…

The campaign quickly surpassed its initial fundraising goal of $400, raising $842+ as of June 11, 2025 — more than doubling expectations. Content strategy focused on inclusive messaging, gamified donation tiers, and emotional audience alignment during Pride Month.