Social Media Strategy & Growth

Written By Britt Long

Client: Choose New Jersey
Role: Social Media Manager
Skills: Social Media Strategy, Content Calendar Execution, Audience Growth

Oversaw and executed Choose New Jersey’s social media strategy across LinkedIn, Facebook, Instagram, and X, with a strong focus on regional branding, storytelling, and public-private initiatives.

Key Outcomes (2024 vs. 2023):

  • +936% increase in followers (from 2,270 to 23,525)

  • +450% increase in impressions (from 170K to 937K)

  • +1,000% growth in video views

  • Maintained an average 6.57% engagement rate, exceeding industry benchmarks

  • Increased post reactions by 226%, comments by 619%, and link clicks by 542%

Developed the full content calendar, led campaign launches around global economic missions, innovation initiatives, and NJ-based wins, and contributed to record-breaking platform engagement. Collaborated cross-functionally with business development and executive leadership to ensure alignment with organizational messaging goals.

Britt Long
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