Swirl Launch Campaign – Cinnabon x Carvel
Client: Cinnabon (in collaboration with Carvel)
Role: Copywriter & Social Media Strategist
Skills: Social Media Copy, Campaign Messaging, Cross-Platform Content
Crafted and optimized copy for a multi-format social media campaign promoting Cinnabon and Carvel’s new Swirl launch. Developed messaging for multi-media posts and ads to drive brand awareness and foot-traffic during rollout. Content emphasized indulgence (“Twirl into Flavor”) with timely calls-to-action and cohesive visual style.
The social content boosted visibility for the flavor drops and aligned with Swirl’s larger release strategy.
